Visual Weight
Simran
Gyanani
I led the rebranding of Zoff Masala to give the brand a fresher, more contemporary identity while staying true to its roots. The goal was to reflect the purity and authenticity
of the spices while making the packaging and brand presence stand out in a competitive FMCG market.
Rebranding of Zoff
Highlighted the new identity through bold visuals and punchy posts that reflect Zoff’s refreshed tone and personality.
A vibrant yet balanced color palette was chosen to communicate freshness
and trust. Modern sans-serif typography keeps the brand approachable and
easy to read across digital and print media.
A sleek, minimal brochure layout
introducing Zoff’s new look, core
values, and product range, designed
to feel modern and premium.
Tri fold brochure outside
Tri fold brochure inside
A clean website design, user-focused showcasing the rebrand story, updated visuals, and improved navigation for a seamless experience.
For this project, I explored the world of Hindi typography by taking inspiration from the iconic design language of the Casio brand.
Hindi Typography Inspired by Casio
The goal was to preserve its original depth, stroke weight, and overall form while adapting it into Devanagari script. Key principles like consistency, rhythm, and
legibility were carefully applied during the design process. The font was then constructed and exported as an OpenType file using FontForge, making it downloadable
and ready for use.
I’ve shown a few lines to highlight the weight and stroke
thickness in both the Casio font and the Hindi-transformed
font. The Hindi version keeps the same feel as the original
while giving it a different character.
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